A multifaceted news source, tailored to readers in Massachusetts.
Produced & Distributed by Impress3 Media
REACH & CIRCULATION
| 100K+ unique users 30% 18 to 34 years-old 22% 35 to 44 years-old 2:24 minutes on each page |  |
READER PROFILE
GEOGRAPHIC BREAKDOWN
| 93% U.S.-based readers 54% massachusetts users 50 states reached |
Though the site has had readers from all 50 states, 54% of our U.S. readers are from Massachusetts, spread across the state as displayed in the heat map and table below.
| City/ Town | Readers | % of MA Readership |
|---|---|---|
| Boston | 41,536 | 38.60% |
| Cambridge | 3,212 | 2.99% |
| Quincy | 1,706 | 1.59% |
| Worcester | 1,661 | 1.54% |
| Attleboro | 1,455 | 1.35% |
| Lowell | 1,385 | 1.29% |
| New Bedford | 1,316 | 1.22% |
| Springfield | 1,312 | 1.22% |
| Brockton | 1,282 | 1.19% |
| Malden | 1,139 | 1.06% |
| 300+ Massachusetts Cities / Towns |
AGE & GENDER
Percentages of female:male:gender neutral/undefined readers changes across interest areas. UTB Sports leans male, whereas our political content has 1.75x more female readers.
Education, & Children
Household Income
INTEREST & HOBBY BREAKDOWN
Much like the content on Up To Boston, UTB readers have varied interests. UTB users prefer the following at higher than average rates:
LITERATURE PREFERENCES
| HISTORY | + | COMIC BOOKS |
NEWS PREFERENCES
| Politics | + | Sports | + | Celebrity Reporting |
TELEVISION PREFERENCES
| Reality TV | + | Comedies |
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Contact Up To Boston for More Information!
*All numbers above are estimates based on data collected through anayltics software such as Google Analytics, Facebook Pixel Tracking, Facebook Ads Reporting, Twitter Analytics, Quantcast, et al.