MEDIA KIT [2018]

A multifaceted news source, tailored to readers in Massachusetts.

 
 

Produced & Distributed by Impress3 Media

 
 
 

REACH & CIRCULATION


100K+
unique users
59%
under 45 years-old
2:24
minutes on each page

READER PROFILE


GEOGRAPHIC BREAKDOWN

 
97%
U.S.-based readers
65%
massachusetts users
50
states reached

Though the site has had readers from all 50 states, 75% of readers are from Massachusetts, spread across the state as displayed in the heat map and table below.

Heatmap of Readers in Massachusetts
City/ Town Readers % of MA Readership
Boston 36,586 34.00%
Worcester 2,041 1.90%
Brockton 1,706 1.59%
Cambridge 1,661 1.54%
Attleboro 1,455 1.35%
Lowell 1,385 1.29%
New Bedford 1,316 1.22%
Springfield 1,312 1.22%
Quincy 1,282 1.19%
Malden 1,139 1.06%
  300+ Massachusetts Cities / Towns

AGE & GENDER

Percentages of female:male:gender neutral/undefined readers changes across interest areas. UTB Sports leans male, whereas our political content has 1.75x more female readers.


Education, & Children


Household Income


INTEREST & HOBBY BREAKDOWN

Much like the content on Up To Boston, UTB readers have varied interests. UTB users prefer the following at higher than average rates:

LITERATURE PREFERENCES
HISTORY + COMIC BOOKS
NEWS PREFERENCES
Politics + Sports + Celebrity Reporting
TELEVISION PREFERENCES
Reality TV + Comedies

TYPES OF ADS COMING SOON!

Contact Up To Boston for More Information!

*All numbers above are estimates based on data collected through anayltics software such as Google Analytics, Facebook Pixel Tracking, Facebook Ads Reporting, Twitter Analytics, Quantcast, et al.