A multifaceted news source, tailored to readers in Massachusetts.
Produced & Distributed by Impress3 Media
REACH & CIRCULATION
18 to 34 years-old
35 to 44 years-old
minutes on each page
Though the site has had readers from all 50 states, 54% of our U.S. readers are from Massachusetts, spread across the state as displayed in the heat map and table below.
|City/ Town||Readers||% of MA Readership|
|300+ Massachusetts Cities / Towns|
AGE & GENDER
Percentages of female:male:gender neutral/undefined readers changes across interest areas. UTB Sports leans male, whereas our political content has 1.75x more female readers.
Education, & Children
INTEREST & HOBBY BREAKDOWN
Much like the content on Up To Boston, UTB readers have varied interests. UTB users prefer the following at higher than average rates:
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*All numbers above are estimates based on data collected through anayltics software such as Google Analytics, Facebook Pixel Tracking, Facebook Ads Reporting, Twitter Analytics, Quantcast, et al.