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How Is Medford's 3-D Crosswalk Faring?

How Is Medford's 3-D Crosswalk Faring?

MEDFORD - Back in the spring, road workers, officials, and students at Medford's Roberts Elementary School decided to take the safety of their students to the next level. Two students by the names of Isa and Eric almost experienced the unthinkable when Eric was nearly hit by a car near the school. Despite the fact that there are signs, regulations, and crosswalks everywhere in the area that warn drivers that they're in a school zone and should be driving with caution, speeding cars are still a hazard. As a result, Eric and Isa immediately began brainstorming ways to make cars actually pay attention to the rules of the road. Their eventual solution? A three-dimensional crosswalk.

The idea was immediately embraced by Medford's mayor, Stephanie Burke, and in Apri,l a three-dimensional crosswalk at the school back in April. It remained to be seen how successful the crosswalk actually would be. Would drivers truly believe it to be a speed bump and slow down accordingly? Or would they not be paying close enough attention to think of it as anything but another crosswalk to speed through?

Research has shown that reducing speed limits can decrease the likelihood of an accident by eight times and it is even more effective when this comes through crosswalks that force people to slow down by tricking the eye. Many testimonials from drivers have even remarked that maintaining their current speed was never an option as they approached the optical illusion.

The three-dimensional crosswalk was so successful in Medford back in April that the school unveiled another crosswalk back in June. And now, this has proven to be similarly effective at curbing drivers who think the rules don't apply to them. Give Eric and Isa an A!