Boston, MA– Monday April 22nd is Earth Day, the global event where people gather outside to listen to live music and highlight efforts to reduce, reuse, and recycle. The third “R” may no longer be relevant, however, since we recently learned that over 90% of the plastic ever made has ended up in the oceans or in landfills, despite our middling recycling efforts. Our best bet now may be to just consume less plastic in the first place.

But are people actually willing to sacrifice convenience and affordability for environmentally friendly products? Forbes cites data by Nielsen that over two-thirds of global customers say that they would pay more for products that are sustainably sourced and packaged. Whether that holds true at the grocery store is another matter.

Last year, the theme of Earth Day was “End Plastic Pollution”. The theme of Earth Day 2019 is “Protect Our Species.” Research suggests that we are experiencing a period of extinction unlike anything in the last 60 million years. As the Earth Day organization states: “Normally, between one and five species will go extinct annually. However, scientists estimate that we are now losing species at 1,000 to 10,000 times the normal rate, with multiple extinctions daily.”

Anyway, while the situation may seem dire given the levels of plastic pollution, the loss of species, and the climate warnings from 99% of scientists, it’s not too late to take action. In a drastic shift in mood, here are some fun Earth Day events in support of sustainability.

Wednesday April 17

Thursday April 18 & Monday April 22

Friday April 19

Saturday April 27

Earth Week is April 17 - 27, 2019. Earth Day is Monday April 22.