Boston, MA– Dunkin' has announced that all Massachusetts Dunkin' stores will replace their Styrofoam cups with paper cups by the end of this year, reports CBS Boston.
Paper cups are unequivocally better for the environment, and many have wondered why it has taken Dunkin' so long to get rid of these cups. The truth, they say, is that they wanted to be fully ready for this momentous shift.
“You’ve got to find a product that performs as well, find one that is better for the environment, that costs the right amount, and frankly tests well with consumers,” Chief Operating Officer of Dunkin' Scott Murhpy told WBZ-TV. “We don’t have a sleeve like some of our competitors do. You have a built in sleeve because it’s a double wall. There’s air in that layer between the two layers of paper and that’s what provides pretty good insulation.”
It might sound like they're overthinking a fairly simple decision, but for a company as ubiquitous as Dunkin', with a loyal customer following, they have to make sure all the little details are set before rolling out any major change. Murphy explains above the seemingly minute detail of the sleeve on the cup. While a casual observer might say, well, just add a sleeve, Dunkin' wants to keep the marketing of their brand the same, but move the company forward environmentally.
“The biggest advantage is they are made out of a renewable resources. I like to say you can plant another tree for the paper, but you can’t plant another petroleum molecule for the styrofoam cup,” explained Murphy.
The idea here is that renewable resources, while potentially costing more in the short-term, could in reality save companies massive amounts of money in the long-term.
Dunkin's announcement comes only days after the City of Boston announced a new recycling awareness program: "Boston residents and visitors will soon find it even easier to recycle right, thanks to a new public education campaign and efforts to expand recycling in city parks, households and in public spaces."
All of this comes in the backdrop of Boston promising to be a carbon-neutral city by 2050.
Image via Flickr / Consumerist Dot Com