BOSTON - In an effort to decrease their impact on the environment, Dunkin’ Donuts has created a clever and humorous advertising campaign to end the “double cup.”

Dunkin’ Donuts fans know well that the “double cup” is a method used for years by loyal coffee drinkers to keep their iced coffees cold in the summer and easy to handle in the winter.

Unfortunately, those Styrofoam cups are wreaking havoc on the environment, a problem Dunkin’ Donuts has been trying to find a solution to for years, as reported by Boston.com.

The Massachusetts based coffee chain has now come up with the double-walled paper cup but realized that hard-core Dunkin' fans will need an adjustment period and a little push in the right direction to let go of the 'double-cup' they are so used to.

“They say, ‘You’re changing the best part of my day.’ Which was literally soul-crushing,” Scott Murphy, the chief operating officer for Dunkin’ Brands, told the Boston Globe.

Dunkin' Donuts will stop giving customers the option of a 'double-cup' until December 1 when they officially switch over to the double-walled cup that is paperboard certified by the Sustainable Forestry Initiative Standard.

“We do expect this change to be hard for some,” Kelly Katapodis, a Dunkin’ spokeswoman said. "We have customers who like the foam cup and we have customers who have asked us to eliminate the cup."

Katapodis added, “Our goal was to satisfy all our customers with a cup that is more environmentally friendly, has the insulation properties of foam and has the lid that our customers know and love. It took us a while to find the answer, but we believe the double-walled paper cup will please all our guests.”

In the meantime, Dunkin' Donuts has resurrected a number of billboards preparing customers for “the double cup is breakin’ up," with a marketing campaign geared towards what they call the "un-cup-ling."

Image Via Wikimedia Commons